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Field Marketing Manager- West
Full Time Salary
Denver, CO, Fort Collins, CO
Posted 1 month ago
SweetWater has been preaching the mindset “Don’t Float the Mainstream” since we began in 1997, and this critical new hire will be responsible for driving the growth of the SweetWater’s brands in the Western US through regional marketing activities that will bring our message, brand, and lifestyle to the market.   You will take the marketing strategies and build localized plans for execution.  If you have a knack for repping brands in real-time, give us a shout! This position will be based out of Colorado- Denver or Ft. Collins, and include travel as needed throughout our western footprint, with emphasis on in-market events, promotions, sales activities where relevant, and planning meetings. Essential Functions
  • Field Marketing
    • Act as conduit between marketing and sales at the market level, with an understanding of both sides of the business; drive seamless coordination where brand, sales, and wholesalers come together in the market
    • Execute the regional/localized marketing activation plan for key events and activities that deliver sales increases and creates buzz, awareness and activating in these markets.
    • Bring the brand to life at the market level and proactively uncover local opportunities
      • Discovering new to world brand events that tie into our brand and marketing strategies
      • Work with current local partners to grow our relationships while also uncovering new local partners that fit within our brand
    • Tracking and managing KPI’s to measure performance by market
  • Planning
    • Provide Market and local activation perspective for annual and periodic planning
    • Take local marketing strategy and plan/execute in market. This will require collaboration with wholesaler team and SweetWater sales team.
    • Drive local, event, and account planning where brand, sales, and wholesalers come together to achieve goals/objectives at the market level
  • Activation
    • Deliver and activate on-brand, on-strategy local plans/programming that increases sales, connects with the target consumer, gets customers aligned and supportive
    • Expectation to be out in the market executing promotions, programs, festivals, and events. Be the eyes, ears, and face of SweetWater.
  • Sales Team and Wholesaler Collaboration
    • Assist local sales teams in setting up and executing activities and events such as new product launches, and general SweetWater events, festivals, and promotions
  • Education specific to SweetWater, marketing, and the craft beer industry
    • Fully understand the brand, consumers, market trends and our overall business, as well as our marketing strategy and agenda.
    • Establish, develop, and nurture long term relationships in the marketplace and with key partners
  • Excellent communication and presentation skills; ability to communicate and present effectively, and project a professional image. Ability to prepare concise action plans and presentations.
  • Ability to take initiative and prioritize tasks; good time-management, organizational, problem-prevention and problem-solving skills.
  • Social Media experience with a focus on content creation and event promotion
  • Events management and execution
Education and Experience
  • Bachelors degree in a marketing or business-related field preferred.
  • 2 years working for a brewery or within the beverage industry. Strongly prefer experience in marketing, or in sales role with a strong understanding of marketing/activation.
  • Strongly prefer experience in beverage industry and working with distributors. Experience in beer industry with fast growing brands is a plus.
  • Regional travel required, with understanding that nights and weekend work are required as part of the job as needed
  • Must be proficient in Microsoft Word, Excel, and PowerPoint
We Offer:
  • Health, dental, and vision coverage for eligible employees
  • 401(k) plan with matching
  • Paid time off
  • Monthly beer allotment
  • Discounts on SweetWater merchandise and food at our new Taproom
SweetWater Brewing is an Equal Opportunity Employer

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