Full Time Salary
Atlanta, GA, Charleston, SC, Charlotte, NC, Columbia, SC, Raleigh, NC
Posted 2 months ago

  • Establish and sustain working relationships with Buyers and other key decision makers in the defined geography assigned accounts in the Off and On-Premise channels to drive SweetWater growth.
  • Establish and sustain working relationships with Wholesaler Key Account Managers to drive execution and optimize SweetWater growth opportunities.
  • Track, measure and communicate program execution with distributors and SweetWater sales team.
  • Create presentations to achieve goals that focus on insight, dollar growth, and supports SweetWater initiatives and drive customer strategies.
  • Identifies, evaluates, secures and executes sales opportunities by utilizing sales tools (IRI, VIP, KARMA)
  • Analyze all internal and syndicated data on accounts to identify opportunities to improve SweetWater business. Make recommendations for new products/programs/etc. based on analysis of account needs and market trends.
  • Determine opportunities through 360 degree understanding of marketplace and create plan to drive growth
  • Deliver SweetWater brand strategies to assigned accounts and distributors in advance of reset windows and increase SweetWater shelf presence for priority Sku’s.
  • Secure strategically timed ads, TPR’s, and core marketing initiative programs in assigned accounts.
  • Communicate Reset Adds, Grocery Ads, TPRs, and programs internally in the SweetWater Sales organization and externally throughout our distributor network
  • Complete H1 & H2 goals and objectives to align with SWB total company goals
  • Manages the communication of expectations and timelines among the customer and distribution partners including product release schedules, volume forecasts, pricing, distribution targets, and support materials.
  • Lead the SweetWater Sales Team in assisting buyer calls in tier two chain accounts, providing focus on market analysis, performance, and profitability of SweetWater packages
  • Facilitate providing chain information for the annual business planning cycle
  • Additional responsibilities may be identified on an ongoing basis- This should be removed
  • Manage and operate within assigned expense budget

Requirements:

  • 3+ year HQ chain selling experience in beverage industry
  • Experience with analyzing syndicated data (IRI, Nielsen)
  • VIP/KARMA Notes or similar data collection tools
  • Strong written and verbal communication skills
  • Strong presentation and public speaking skills
  • Ability to travel on an “as needed” basis and could be up to 50% of the time
  • Physical: Required to lift 35 lb. Cases, and 165 lb. kegs and various point-of-sales boxes on a periodic basis.

SweetWater Brewing is an Equal Opportunity Employer

  • 5+ years experience in alcoholic beverage sales with emphasis on chain retailers
  • Experience with analyzing syndicated data(IRI, Neilsen)
  • Must be proficient in VIP
  • College degree preferred

Job Features

Job Category

Sales

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