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VP of National Accounts- West
Full Time Salary
Denver, CO, Los Angeles, CA, Phoenix, AZ
Posted 3 months ago

SweetWater Brewing is looking for help in a big way. As we expand our western footprint, we are looking for a heavy hitter to get our brands into the right hands (see what I did there?). Our VP of National Accounts- West will be responsible for growing our chain business west of the the ol’ Mighty Mississippi. If you have what it takes please drop us a line.

Responsibilities and Duties

  • Work with CMO and VP of Sales on establishing strategic direction for national accounts department. 
  • Build and implement revenue, sales and distribution targets for west coast national accounts team.
  • Set and monitor sales targets for national account managers.
  • Hire, train and manage national account managers/directors based on their individual developmental needs.
  • Network with key customers to identify and address specific needs.
  • Analyze internal and external data resources to develop fact-based presentations that support business plans.
  • Develop and maintain relationships with customers to ensure long-term success.
  • Provide monthly business reporting and forecasting to management.
  • Work with business development manager to establish price feature strategy and schedule and evaluation of promotional effectiveness.
  • Achieve superior execution of chain programming across multiple distributor geographies through effective communication, coordination, follow through and leadership.
  • Effectively communicate with field sales team and distributor network to ensure execution against mandated and authorize product distribution.
  • Build and maintain relationships with key distributor personnel through verbal and written communication.
  • Assist business development in market expansion into the west coast by providing insights and analysis on national accounts and distributor network.
  • Participate in west coast market expansion planning and executional meetings.

Qualifications and Skills:

  • Prior sales experience in beer or spirits necessary.
  • Proven work experience as a National account manager.
  • Solid experience in sales and customer service.
  • Strong written and oral communication, including ability to develop and deliver executive level presentations.
  • Knowledge and working experience with west coast national accounts in all channels.
  • Demonstrable experience in negotiating and meeting client’s requirements.
  • In-depth understanding of sales performance metrics.
  • Ability to travel frequently (approximately 50% of the time).
  • Hands on experience with CRM software and MS Excel.
  • Excellent analytical and organizational skills.
  • Strong communication skills.
  • Ability to lead and motivate team members.
  • Availability to travel as needed.
  • BS degree in Sales, Business Administration or relevant field.

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